Fitbit aims to empower and inspire people to be healthier and more active. They design tech-savvy products to fit seamlessly into people’s lives so they can achieve their health and fitness goals, whatever they may be.

Fitbit needed an advertorial to inform people about their new model Fitbit Sense and how it could help protect them from the often unknown danger of atrial fibrillation.

They needed sharp, authentic words that commanded interest and established their credibility and authority in the industry. So, I created benefit-oriented copy that explained why Fitbit was the best solution for them.

Health Street offers professional drug tests, DNA tests, wellness tests, and more to individuals and companies.

Health Street needed copy that highlighted their authority in the health screening field. They wanted to educate and inform with fact-based and authoritative information delivered simply. They needed a tone that reserved judgment and added the occasional touch of tongue-in-cheek humor.

This copy was created to showcase Health Street, allowing them to compete effectively in a crowded space and attract new business with improved search engine rankings. 

Brunde Broady offers a compelling new paradigm for understanding and improving human health outcomes. Brunde has an incredible story to tell, and she needed an upgraded, updated website with fresh, compelling copy to increase her visibility and improve her search rankings, ready for the launch of her book ‘The Calcium Connection.’

I talked extensively with Brunde and her team to create authentic, heart-centered copy that speaks to the soul of her audience.

The new website was a huge step, helping boost Brunde's professional image, raise awareness of her new book, attract new clients and readers, and boost search results.

Fitbit not only helps people reach their fitness goals, but it empowers them to achieve better sleep and overall well-being. 

Fitbit recognizes the importance of quality sleep and has innovative features to provide personalized sleep scores with insights into sleep quality.

Crafting successful advertorials for Fitbit  required persuasive and engaging copywriting, using sharp and authentic language to command interest and establish credibility.

The results were positive, with the advertorials engaging readers, increasing brand awareness, and communicating the value of these health tech products  effectively.

Creating an advertorial for Livi, a digital health innovator, tapped into my expertise for impressive results. 

In partnership with NetDoctor from the Hearst Digital Network, I conducted thorough research, profiled the target audience, and crafted strategic, audience-focused messaging. By highlighting real patient success stories and leveraging Livi's track record, we built trust with readers.

The advertorial boosted sign-ups, increased Livi's brand presence and advanced their mission of improving healthcare, one patient at a time.

Dr. Hope, a firm believer in the body's natural healing abilities, has built a thriving private practice. Now, he's taking his decades of expertise to the public with his new book, 'The Oxygen Miracle.' 

To boost sales and enhance his brand's impact, he needed a landing page that spoke volumes. I stepped in and crafted a page that's authoritative yet reassuring, designed to instill trust and convert leads effectively.

The landing page  delivered outstanding results thanks to its magnetic copy, ultimately converting leads into book buyers and boosting Dr. Hope's brand impact significantly.

Dr. Greg is a dynamic and energetic force! He excels in creating authentic connections with his patients, known for his friendly and accessible demeanor.

In his latest book, he takes a natural and nutritional approach to hormone balance and enhanced fertility.

Through my attention-grabbing email sales series, complete with playful subject lines that pack a punch, sales on his book increased by around 25% within the first month of the campaign launch. Each email showcases concrete benefits, bolstered by client testimonials and their inspiring journeys.

Why not harness the power of emails to initiate meaningful conversations, nurture leads, and ensure you make the most of every opportunity? Don't leave potential  sales on the table!

Livi is changing the face of healthcare, and the purpose of this advertorial was to convey the incredible benefits of Livi's telehealth platform. 

The advertorial leveraged an engaging storytelling approach and conversational style to educate without the hard sell. It's a winning combo of marketing and genuine connection! with the audience.

Livi saw an uptick  in sign-ups following the  publication of the advertorial, and most importantly, it propelled their mission of making quality healthcare accessible to all, firmly into the digital forefront.

Doctor Jo is a naturopathic physician who passionately advocates for holistic health. She offers a diverse range of natural supplements, enlightening books, tailored lifestyle plans, and invaluable consultations, all underscored by her warm and engaging personality. Her unwavering dedication to her clients shines through in every interaction.

To drive the success of her weight loss plan, I meticulously crafted a 20-email sales series . This strategic series harnessed the power of buyer psychology, combined with a deep understanding of her ideal clientele, to create a compelling narrative. The result? Programs selling like hot-cakes and subscribers turning into raving fans.